Search engines help users navigate through the Internet. Each search engine, such as Google or Yahoo, has its set of ranking factors that evaluate content all around the web and display a refined set of search results that are supposed to satisfy the user’s query. But for some reason, one site can get to the top of SERPs, while another one, which covers the same topics and has similar content, will never be able to reach the top hundred results.
Search Engine Optimization (SEO) of the site is a set of actions aimed at increasing the position of a website in the search results. The main goal of SEO is to attract targeted visitors who are looking for the right product or information to your product or informational page. A proper set of SEO techniques is an opportunity to make the website reachable and profitable while turning it into an effective sales tool.
SEO methods are divided into three groups:
TemplateMonster team has a bunch of tips on how to optimize your product pages from the content perspective.
Here they come.
A search query is a word or a small phrase that fully describes the topic of a page.
Think like a user when you create a list of search queries. If it is a website template, is it minimalistic or responsive? Is it free? Is it WordPress? Google a ‘website template’ to see what it will suggest to you.
You can also take a look at the bottom of the search results page to see some other search queries related to your topic.
Using tools that can provide you with a list of search queries variations for the formation of a semantic core is one of the absolute conditions for successful SEO.
Tags are words and phrases that correspond to your item and its use cases. They should describe your item, subject matter, context, possible uses, style, and mood.
When uploading new items to the TemplateMonster marketplace, an Author needs to fill in the Tags field with up to 20 tags that perfectly describe the main characteristics of the product.
In the marketplace, you are asked to mind the following instructions while working with the Tag field.
The tags will be displayed on the product page:
Users will also see a list of tags in the search panel:
Make sure to choose a proper product name since it is used to populate the Meta Title tag, H1 heading tag, and the URL of your page.
Meta Title tags are those clickable blue headlines that you can see on the results page. This element is very important both for users (when they decide whether to click your link in search results or not) and for search engines (one of the important factors in determining the relevance of a page to certain search queries).
When using product tags in a title, search engines will highlight them in the search results when a user sends a query with these tags. This gives the user more reasons to click on your link. Moreover, many external sites, especially social networks, will use the title as an anchor link to your page. Google usually displays first 50-60 characters, make sure that your title is descriptive enough.
In terms of SEO promotion the title tag is still of great importance, H1 tag plays a primary role in the attractiveness of the page for site visitors.
Neglecting the importance and uniqueness of titles can cause indexing issues. The H1 tag is one of the main components of on-page SEO, as it provides the user with information about the contents of the page. Therefore, it is very important to add the main focus product tag to the H1 tag, so that the search engine and the user will understand what this page is about.
The meta description is a short paragraph of text (about 155-160 characters) that describes its content, this description will appear under your page URL on the search results page.
This is a valid and fairly effective way to influence the site’s look in the search results. A high-quality and valid description can have a direct impact on CTR, which in turn can affect the relevance of the web page. A descriptive meta can easily invite people from the search to some page of your site. This means that creating a good meta description is one of the main points of effective SEO optimization of the site.
Please note that the meta description should match the language of the site’s page, be brief but still informative. It is necessary to briefly and clearly express the essence of the page content. Place the most important part of the description closer to the beginning of the text.
The promotion of an Internet resource to the top of SERPs depends on the content. It is the text content that becomes the main catalyst for traffic increase and profitability of the site itself. The text content of your web page is something that should simultaneously attract the attention of visitors and search engines.
Make sure to use both text and images to describe your products since search engines cannot read images. The text should be easy to read and understand. To do this, you need to use subheadings and diversify the content using bulleted and numbered lists, tables, and images.
You should write SEO texts using product tags wisely, not just randomly inserting them into the text, they should be used harmoniously. The semantic core of an article should consist of queries that are supposed to be revealed in the text. Do not insert tags that are not directly related to the topic.
It is important to give the maximum of useful information, follow the structure of the article, and provide visualization of the content. Optimized text content is the main step towards increasing the rating and traffic of a website.
Images attract additional traffic while increasing the attractiveness of your pages, but also they affect the loading speed and relevance of pages for certain queries. Images can improve the site’s visibility in search engines when properly optimized.
As mentioned before, Google cannot read images, so make sure that your images have descriptive alt’s and they match the meaning of the text around. Don’t forget to use product tags in the names of files.
Use image formats that are supported by all popular browsers and can be easily indexed by search engines (GIF, PNG, JPEG).
Reduce the weight of your images, because they have a major influence on your website’s speed. There’s a lot of image size optimization services that can losslessly reduce the file size.
Place images in the corresponding resolution. Avoid situations when the original image size exceeds the one displayed on a page. In this case, the browser has to scale the image itself, reducing the site’s performance.
Use internal linking between your related item pages where it is appropriate. It is useful from an SEO perspective because you can familiarize your visitors with some other offers.
Include a relevant product tag in your link anchor text that can accurately describe the page that is linked.
The better and more accurately you stick to the proper topic and describe what a customer sees when they go to your web page, the higher the number of clicks and the conversion of search traffic to sales will be.
This helps the product pages not only to be adequately perceived by search engines and promoted to the top but also compete with other stores and marketplaces for the attention of potential buyers.
Search engines constantly strive to improve the quality of SERPs, so it is necessary to promote your product page comprehensively. This is working with the technical side, content as the deciding factor, convenience, usability, correct display on various devices, and backlinks growth. Follow these simple tips and they will help you to make your sales pages more effective and profitable.