When you land on the TemplateMonster digital marketplace with your products, you will need extra efforts to push them to your prospective customers. Promotion via social media networks is one of the most effective methods to start with. Not only does it help you to attract the first visitors, but it will also increase your product pages’ SEO weight, ensuring better Google ranking, resulting in more sales.
Before submitting your items to the marketplace, we recommend you to create a profile and fill in the Public Profile section with all the necessary information, including links to your social media accounts. If you connect to a social account, it will be shown on your public page at TemplateMonster.com, so that your clients could follow you.
Social media is found to be the ultimate marketing tool to promote your digital products, reach prospects, and encourage existing clients to buy more.
When using social media as a marketing tool, consider using the following strategies:
Create pre-promo images for your digital product so that the TemplateMonster SMM team could add them to their promotional activities. Stick to the following requirements for images and promo materials so that your item will be displayed the right way in the product listing.
When done with promo materials, check the guidelines to promote your products using various social media channels, like Facebook, Twitter, Instagram, LinkedIn, etc.
On Facebook, you can:
Pinterest is another useful channel in terms of social media marketing. If you have an activated Pinterest business account, you can manually tag your collections pin with the product links. Here’s how you can do that:
Please note: follow the guide on how to grow your presence on Pinterest.
Recently, TemplateMonster has launched a Pinterest board, which authors can use as an additional promotional resource for their products.
What benefits does it bring to you? While posting previews of their web design item on Pinterest, authors get an additional source of traffic from a well-optimized TemplateMonster Pinterest account. Take a look at the image below. As you can see, Pinterest is one of the main sources of traffic to the marketplace.
Every TemplateMonster seller can create a section featuring custom name, description, and an URL to the collection of their works in the digital marketplace. For example, you may get inspired by the sections that are already added to TemplateMonster board on Pinterest.
What should authors do to be featured on TemplateMonster’s Pinterest?
Pinterest Board Terms for TemplateMonster Authors:
While submitting web design products to TemplateMonster’s Pinterest board, choose “Graphic Design Assets from TemplateMonster Authors” and click “Add Section” to create a section featuring your store’s name.
More pins bring more traffic! Try and reap the rewards.
Twitter allows sharing your products with the followers. You can post photos or GIFs, share videos, and links in a Tweet. To share the product on your Twitter account you need to:
Consider Behance as your portfolio rather than a social media channel to promote your digital products. For doing so, you can create and publish a project on your Behance profile. So, to create a project:
Please note: don’t forget to add a product link referring to the TemplateMonster marketplace where people can buy your item.
If you just launched a product, LinkedIn will help you to connect with other companies and their loyal consumers. This will shorten the first phases of the sales cycle.
If you want to turn your LinkedIn profile into a tool for social selling, follow the next steps:
The latter becomes possible when sharing the links to your products on TemplateMonster. For this, use the share box on top of the homepage.
YouTube, with its 30+ million daily visits, is another powerful social media marketing tool. It gives you tons of opportunities to promote your digital products and increase sales. Consider a few creative ways of sharing products on YouTube channel.
Wikipedia defines Quora as “an international question-and-answer website where questions are asked, answered, followed, and edited by Internet users, either factually or in the form of opinions.”
Quora is for sharing knowledge, and at the same time, it’s a great marketing tool. You can use this opportunity to showcase your expertise and attract people to your brand. You can promote the last by linking to your website in your biography section and the answers people get from you. If you are to launch a brand new product, Quora can help you to attract more people to it. For this, create a series of posts that will shed light on a specific problem that your product can solve.
This series of posts will help to prepare the ground for a publication describing your product in detail.
Medium is an alternative venue for product promotion. It allows you to expand your business by creating and maintaining dedicated posts. The more followers you get on Medium, the more people will get to know your digital products. The stories, gaining popularity, will drive more traffic to your product page at TemplateMonster.
Consider using Instagram as another tool for promoting your digital products. When your account is approved for Instagram Shopping, you can start featuring items in posts and stories.
To enable Instagram Shopping, follow the next steps:
To tag products in your posts:
A tap/click on the product tag will redirect a user to your product page at TemplateMonster.
Besides promoting your items in social media, you can create a similar version of your premium design but with few features and design options, and start offering it for free. You can add a free product using the Uploader through your author account. The process is similar to the way you upload a premium item to the marketplace. The only difference is that you need to put a checkmark next to “I want to upload this product as FREE” right after you select the product type.
Please mind that uploading an item as a freebie you cannot transform it into a premium product during an update.