A well-written product description that highlights your digital item’s significant benefits is likely to appeal to your customers and motivate them to download your digital product. In the marketplace, customers are 68% more likely to purchase items with descriptions than those that contain features lists only.
At TemplateMonster, we have some requirements on how to write product descriptions. Check them out before you start working on your copy.
To write a compelling product description, make yourself familiar with the key product description requirements in the marketplace.
Begin with the title of your product. This is the first thing that a person will see while landing on the product page. To make your offer stand out, provide it with a unique title. Make it descriptive and catching at the same time.
In the TemplateMonster digital marketplace, we publish product descriptions that are at least 300 words long. This is enough to highlight your items’ major features and list the key benefits of your offers. To make your copy more readable, do not neglect to format the body of your text. Highlight the main features in bold. When you need to enumerate your product’s features, use the built-in bulleted list functionality.
The must-follow rule is making every product description unique. If that’s a non-exclusive item that you are going to describe, provide a unique copy that is different from the descriptions you offered on other web resources.
While writing a description for your digital product, do not forget that this short text will make your item more findable in search engines. So, do not neglect using keywords to grow online visibility.
Featuring target keywords in the product description, you can make your item more findable in the marketplace and through Google search. There are many keyword research tools that you may use for this purpose. For example, you may use Google Trends to check the popularity of a specific keyword. For example, if you consider using the phrase “travel WordPress theme”, then you will see that popularity spikes every three months.
Keyword Sheeter is another free keywords research tool that pulls thousands of autocomplete suggestions from Google. This is a great solution for everyone who wants to generate a lot of keyword ideas fast. It pulls up to 1000 keyword search results per minute and lets you export the results for free with just one click.
Google Search is the most powerful free keyword research tool, which offers an autocomplete functionality that reveals keyword suggestions as you type in the search request. You may also check the “People also search for” box that shows up on the search results page.
If you wish to go premium, try ahrefs.com. Along with plenty of cool SEO features, they include an advanced keyword selection tool. With its help, you can check what keywords your major competitors target for, look through a selection of low and high-competition keywords, as well as check the search volume of the keyword phrases.
To get started, you may be inspired by reading examples of other digital items in the marketplace.
Make your copies remarkable, easy-to-comprehend, and useful. Make every product stand out from the competition.