If you are to enter the market with your digital products but have no idea where to start, these guidelines will be your pivot point. Follow the instructions to be ready for the product launch and its further promotion to reach a wider audience and grow sales.
Before you start working on the product you want to sell at the TemplateMonster marketplace, decide on the topic to cover and answer the following questions.
To keep up with changing user behaviors, consider using Google Trends, a free tool that lets you access the relevant search requests within Google Search, YouTube, Shopping, and Images. To explore what people are searching for in real-time, you need to enter a keyword or topic in the search bar. To make the most of the tool, you can also:
That is where Google Keyword Planner, a free keyword research tool, comes to the rescue. It allows searching for the most relevant words or phrases related to your product. With the tool, you get the insight into how often users search for specific words that let you narrow down the keyword list to the needed ones. So, here’s how you can use Google Keyword.
If you are looking for an alternative keyword suggestion tool, consider Kparser that helps to find profitable keyword ideas and grow results in SEO, PPC, content marketing, and eCommerce.
In plain language, the target audience is your potential customers or, said differently, a demographic of people who are most likely to get interested in your products. Learning the target audience inside and out allows creating a user persona that will guide business in making decisions about a marketing campaign. First, answer the five W’s: who, what, when, where, and why. The technique is handy, especially when it comes to gathering information and resolving problems.
Before creating the products you want to sell at our marketplace, please consider the list of products we accept for sale. It includes admin dashboard templates, fonts and icons, resume templates, flyers and promo materials, logos, eBay templates, and much more. We are also collecting items for new product categories, such as audio, video, and graphics.
Now that you’ve got all the necessary information about the trends on the market and the portrait of your potential customer, it’s high time to launch the product. Although no one knows for sure how the product will be perceived in the marketplace, there are still a few steps you can take to increase your chances of success.
Here in the marketplace, we publish product descriptions that are 80-120 words long. That is enough to highlight the main features of your items and the core benefits of your offers. TM specialists also advise you to:
Using a free product is a great practice to introduce yourself and demonstrate your expertise, show off the quality of the items, and promote them. Here’s how the mechanism works: you add a small part of a premium good as a free one and apply a link to a premium product on TemplateMonster in the description. So, when the customers get satisfied with a free item, they are ready to purchase a premium one for advanced functionality.
To add a freebie to the marketplace, use the Uploader through your author account. The process is similar to the way you upload a premium item. The only difference is that you need to put a checkmark next to “I want to upload this product as FREE” right after you select the product type. (Please mind that uploading an item as a freebie you cannot transform it into a premium product during an update.)
As soon as your product is submitted to the marketplace, take care of its promotion through social media networks. That is one of the most effective approaches for both newcomers and experienced vendors. Social media channels attract the first visitors to your digital products, increase their SEO weight, ensure better ranking, and, in the end, lead to more sales.
When using social media for your marketing strategy, stick to a few tips:
To become a great vendor, you can also: