If you are to enter the market with your digital products but have no idea where to start, these guidelines will be your pivot point. Follow the instructions to be ready for the product launch and its further promotion to reach a wider audience and grow sales.
Steps to Take Before Launching the Product
Before you start working on the product you want to sell at the TemplateMonster marketplace, decide on the topic to cover and answer the following questions.
How much is the topic you’ve chosen in demand on the market? Does the trend experience fall or increase?
To keep up with changing user behaviors, consider using Google Trends, a free tool that lets you access the relevant search requests within Google Search, YouTube, Shopping, and Images. To explore what people are searching for in real-time, you need to enter a keyword or topic in the search bar. To make the most of the tool, you can also:
Filter by properties.
Compare search terms and topics in different languages, locations, and at different periods.
Study market trends by the categories.
Locate related searches.
Follow Google Trends search tips.
Consider subscribing to Google Trends alert, etc.
How often do prospects search for similar products online?
That is where Google Keyword Planner, a free keyword research tool, comes to the rescue. It allows searching for the most relevant words or phrases related to your product. With the tool, you get the insight into how often users search for specific words that let you narrow down the keyword list to the needed ones. So, here’s how you can use Google Keyword.
Discover keywords ideas to reach people interested in your product. For this, you need to enter “words, phrases, or a URL related to your business,” and Google will provide you with keyword suggestions.
Reveal the search volume (the number of searches for a given keyword) and other metrics for the list of keywords you already have. Forecast, in its turn, displays the possible performance of the keywords you’ve chosen for ads on Google AdWords.
If you are looking for an alternative keyword suggestion tool, consider Kparser that helps to find profitable keyword ideas and grow results in SEO, PPC, content marketing, and eCommerce.
What is your target audience?
In plain language, the target audience is your potential customers or, said differently, a demographic of people who are most likely to get interested in your products. Learning the target audience inside and out allows creating a user persona that will guide business in making decisions about a marketing campaign. First, answer the five W’s: who, what, when, where, and why. The technique is handy, especially when it comes to gathering information and resolving problems.
Which products are most wanted in the marketplace?
Before creating the products you want to sell at our marketplace, please consider the list of products we accept for sale. It includes admin dashboard templates, fonts and icons, resume templates, flyers and promo materials, logos, eBay templates, and much more. We are also collecting items for new product categories, such as audio, video, and graphics.
Things to Consider When Starting Selling the Product
Now that you’ve got all the necessary information about the trends on the market and the portrait of your potential customer, it’s high time to launch the product. Although no one knows for sure how the product will be perceived in the marketplace, there are still a few steps you can take to increase your chances of success.
Prepare detailed and relevant product descriptions to let your prospective consumers easily find what they are looking for through the search form and Google.
Here in the marketplace, we publish product descriptions that are 80-120 words long. That is enough to highlight the main features of your items and the core benefits of your offers. TM specialists also advise you to:
include a relevant and keyword-rich meta description;
create a well-written and optimized copy for a product page;
leverage internal linking, etc.
Make sure you’ve got preview images and promo material prepared. The process may be way tedious and time-consuming, but we need the images to include them into ads, mailing lists, and blog articles. Get familiar with the guidelines for images and promo materials to make the product displayed the proper way in the listing.
Create a demo version of the product and offer it for free. Using a free product is a great practice to introduce yourself and demonstrate your expertise, show off the quality of the items, and promote them. Here’s how the mechanism works: you add a small part of a premium good as a free one and apply a link to a premium product on TemplateMonster in the description. So, when the customers get satisfied with a free item, they are ready to purchase a premium one for advanced functionality.
Your Product is Launched. What’s Next?
As soon as your product is submitted to the marketplace, take care of its promotion through social media networks. That is one of the most effective approaches for both newcomers and experienced vendors. Social media channels attract the first visitors to your digital products, increase their SEO weight, ensure better ranking, and, in the end, lead to more sales.
When using social media for your marketing strategy, stick to a few tips:
Post regularly and approximately at the same hour to let your followers know the time they can read you.
Avoid leaving the comments of your followers without the answer, keep up the conversation.
Share posts that promote your goods, showcase your process, and communicate your value proposition.
Avoid similar content across the different social media profiles.
To become a great vendor, you can also:
Tell your friends on Facebook, Instagram, or Twitter that you’ve launched a product and add a link to the TM marketplace. Ask your audience to share this information to make your reach wider.
Invite your friends to ask questions on the product page. Activity in the comment block attracts the users’ attention.
Use popular forum-like sites, such as Quora, Reddit, Medium to learn something new, ask questions, or answer user’s questions about your products. You can also create a profile on Medium and share posts dedicated to your product.
Shoot video guides explaining how to work with your items. They will prove your expertise and increase your status in customers’ eyes.
Provide professional and timely support when your consumers experience issues with your product functionality. The happier clients you have, the more chances they will refer their friends to you.