Facebook Ads Guide – How to Create and Run Facebook Advertising Campaigns

Almost 1.88 billion users visit Facebook every day, so businesses are actively using this platform for promotion. Are you looking for more opportunities to reach the right audience and market your web projects for maximum efficiency? This Facebook Ads guide will talk about Facebook Ads campaigns and give you step-by-step instructions on setting them up.

1. Choosing the Purpose and Payment Strategy 

While creating a new Facebook Ads campaign, choose Auction in the Buying Type options.

Select Traffic as Campaign Objective (this goal will help reach the widest possible number of users at a low cost per action).

2. Campaign Name Settings 

In the campaign settings, set the name of the Facebook Ads campaign and check the previously selected settings for the advertising campaign. Next, let’s move on to set up an Ad Set.

3. Ad Set Settings 

In the Ad Set settings, set a name and determine the location of direct traffic.

4. Budget Settings

We set a daily advertising budget and terms of work for this Ad Set. If the Ad Set is planned to be continuous, we do not indicate anything in the End Date line. Otherwise, we indicate the end date of the advertising group.

5. Target Audience Selection

To launch a Facebook Ads campaign, you can use the previously created audience according to certain parameters, For example, those who have previously visited a business page on Facebook, Instagram, or your website. You can also create a similar audience to existing user lists.

In addition to the audience lists mentioned above, you can use the audience that was created by previously defined criteria.

If you have not previously configured audience lists, you can skip this step.

6. Geotargeting Settings 

We configure geotargeting settings based on the market and the target audience analysis. For example, the product may be in high demand, or your target audience lives in countries like the USA, Canada, England. Specify them in the settings.

7. Audience Targeting Setup

At this stage, we can set the age and gender of the target audience.

Next, based on the portrait of the target user, we select the audience groups for which we want to launch the promo using the Facebook audience selection tool.

For example, the main target audience group is Web Developer.

List of audiences to which you can run ads:

  • Website designer
  • The web developer
  • Website
  • Web design
  • PHP Website developer

There are many such audience groups that you can launch. Find a more suitable one for further scaling by regular testing.

8. Setting up Facebook Ads Placement and Campaign Optimization 

To increase the reach of ad impressions, we recommend you to choose the option to select Facebook Ads placement automatically. Thus, you let the system determine the most suitable places to obtain the best result for the given parameters using the machine learning method.

By choosing Automatic Placements, you will be able to reach out to the most interested users.

9. Ad Types 

Video ads are based on a video or Facebook video ad tool.

Banner Ads

https://www.facebook.com/ads/experience/confirmation/?experience_id=535957837712785&is_responsive=0

Let’s take a closer look at the carousel ad setup.

Carousel Ad 

To set up Carousel, you must first prepare product images sized at 1000px * 1000px.

When creating an ad, you need to add a product image, title, and landing page.

There should be at least 3 product cards.

A – Indicate the title of the Facebook Ads displayed at the top.

B – Add the URL of the main landing page (author page, for example).

C – Select a call to action, which is a button in the ad.

Please pay special attention to the URL parameter that must be specified when creating an advertisement.

utm_source=AFFname&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}&aff=AFFname

Instead of AFFname – you must specify the affiliate parameter that is specified in your account – for example, KovalWeb.

As a result, we get a Facebook Ads campaign like this: 

https://www.facebook.com/ads/experience/confirmation/?experience_id=335870944913391&is_responsive=0

The variety of ad variations allows you to run many experiments and determine the most effective one.

The main parameters for evaluating the effectiveness of an ad that you should pay attention to are CTR, frequency of impressions, cost per click.

Advise 

Ads

Interactive ads are becoming more and more relevant these days, so we advise you to use short videos and carousel ads that let you present several products.

Audience

To promote website templates, you’d better target the audience of web developers, business owners, and people who are interested in marketing. You can also target users who are subscribed to your competitors’ pages.

Bottom Line

Targeted advertising described in this Facebook Ads guide, like contextual advertising, is suitable for almost everyone. But the features of promotion with their help are fundamentally different. In the case of context, we work with generated demand – we show our offer to people who are already looking for a specific product or service. In targeted advertising, we form an audience based on socio-demographic data and a range of interests.

The main difficulty is that we can only assume that the selected audience will be interested in our product. But, in any case, this is just a hypothesis. Only time and testing can show if it’s correct. Even a product of the same type can attract different users. You can achieve the best results only by testing groups of audiences and creative Facebook Ads campaigns.

There are obvious advantages, and one of the main ones is the amount of possible traffic. In contextual advertising, the number of requests to search for a specific product or service is limited. And in targeted advertising, you can work with a much wider audience, increasing the pool of potential buyers.

Facebook Ads Guide FAQ

Why are Facebooks Ads campaigns effective?

Facebooks Ads campaigns are not shown to everyone in a row but to the potential audience interested in buying. This increases the likelihood that the person who viewed the ad will place an order from you.

Why are Facebooks Ads campaigns expensive?

Not always. If you choose the right audience to show your ads to, then it will pay off doubly. To do this, you need to research who your typical customer is and consider when setting up your campaigns.

Who are Facebooks Ads campaigns suitable for?

Almost all companies understand who their target audience is. Targeted advertising is not suitable only for companies that, in principle, do not promote online.

Can`t find the answer to your question?