Holiday products are digital items sold specifically for a particular occasion. For example, you might think it is not very profitable to create something unique for Christmas only. But just consider this holiday’s celebration scale. More than 2 billion people in around 160 countries feel that Christmas is the most important holiday of the year and celebrate it actively. It means that you can get more sales in a couple of days than in the whole year. Check out the list of holidays. These are your opportunities for a sales boost.
TemplateMonster marketplace is the best platform to start selling holiday products this shopping season. We have all you need – ready-to-buy customers, high commissions, and a straightforward product approval system. The marketplace is visited by 2 million Internet users every month. It means that you have access to millions of customers looking for the best templates for their goods or services. You can successfully trade:
- eCommerce themes.
- Presentations.
- Fonts.
- Video and audio content.
- Plugins.
- Website templates.
- Various graphics.
Apart from the TemplateMonster, you may also sell your artworks with a MonsterONE subscription. To know about the commission rates, please visit this page.
Let’s look at this type of digital product and how tosuccessfully and promote them this year.
Must-have Features to Include in Holiday Products
Nowadays, business owners are looking for quality web products that possess all the necessary features, such as:
- Responsive design. Thanks to this feature, smartphones, iPhones, tablets, laptops, TVs and other devices flawlessly display a portal. Megakids come with a responsive layout. Check it out today.
- SEO-friendly setup. With its help, a site will be at the TOP of search engine results. An optimized platform means more traffic and sales. Moreover, it increases brand awareness and boosts the company’s image. How? Well, the top-rated sites create thrust and build customer loyalty.
- Entrepreneurs are also looking for templates with Sample content. That is how they can see examples of works in their industry to get inspired or simply have a clearer vision of what they should do.
- Blog integration. To start promoting holiday products, entrepreneurs use the blog as one of the communication channels. Check out Soap online store and the features covered.
- Admin Panel. It is a graphical site control panel. With the help of it, your customers can perform multiple actions with the site. These actions include configure the structure of the site, change the layout, add and edit content.
- The Drop Down Menu / Drop Down Shopping Cart is a handy interface element. Why do your potential clients need it? Well, with it, they can set up the website in a way that will be easy to navigate, even for first-time visitors. The Drop Down Menu is a tool shown after clicking on it. Giftso has got this necessary feature included in the package.
- Google Maps integration. Apart from showing the best route to the location, Google Maps also gives directions and shows customers reviews.
- When it comes to an online store, most business owners are looking for a particular set of features, including a virtual basket, online chat, products’ carousel, secured payment systems, and others. Conifer is a perfect example of a proper online store.
When To Start Uploading and How to Promote?
There are a couple of tips you can use to sell website templates or other handy web items this holidays:
- Make sure to upload the template in advance. Holidays are coming, and business owners need a relevant landing page for their Hellowing party or St. Valentine’s promotions. Most probably, they will start to prepare around one month ahead. Your task is to upload the products around this time, so they will be visible in the proper category and ranked as newest simultaneously.
- Offer a unique product or the best price. When placing products in the catalog of our marketplace, the easiest way to start selling is to offer the buyer an exceptional product at or discounted price. Remember, there will be a lot of competition for customers’ money. You can beat it with a high-quality template and proper pricing.
- Participate in the TemplateMonster’s promotions. For example, on St. Patrick’s day, authors increase their sales and attract customers’ attention while participating in the TemplateMonster’s deals. Those who maintain the quality of service during the sale ensure customer loyalty and resale.
- Sell trendy products. However, it is important to understand that the product’s uniqueness and low price are not enough in the long run. Even after the holiday finishes, you can find customers if your items are up to the latest trends and get regular updates. Good reviews and frequent adjustments will also keep your templates at the top of the catalog’s search results.
Other Significant Points to Consider
- Provide a detailed description with key features and advantages customers get when buying your item. The potential customer needs to get as much information as possible on the product to decide whether to buy it or not. It should not be too large so as not to tire the buyer.
- Include quality photos of the product or demo version since visual information is more persuasive. 6 and more pages of the template or pictures from different angles should be enough. The demo option is even better since the client can see the template in action.
- Complete list of characteristics. You must display all product data. Even those that, at first glance, may seem insignificant might be important for a particular business owner. Succinctly describe what makes your product better than competitors.
- Serve professionally. This is exactly what buyers appreciate in most cases. Quality service is the main condition for repeated sales and a high rating. This results in high positions in the catalog of the marketplace. Professional service is based on competent communication with the client. It means that even if the client might face some tech issues with the products, try to respond to the request quickly and patiently. You never know. Maybe you will spend a lot of time solving the problem but turn this customer into a loyal buyer who will recommend you to others.
Competent communication is, first of all, the desire to help the client. So, try to:
- Promptly respond to orders.
- Clearly answer questions about the product.
- Provide complete tech assistance if included in the package.
Holiday Products and Their Particularities
It’s getting colder outside. People start to wear warm scarves, hats, and gloves. They prefer to walk in the park full of colorful trees or sit in cozy cafes, and have a cup of delicious aromatic coffee with a friend or loved one. Winter is coming, and with it, many favorite holidays.
We believe that if you prepare in advance (think about promotions, why your product is unique, and how customers can benefit from it this holiday), you can get more clients and boost your sales.
Halloween Templates (Preparation – July, Occasion – October 31)
On the eve of Halloween, storefronts are flooded with themed decorations, and costume parties are held in almost every restaurant. More and more companies realize that such a fuss around the holiday can be beneficial for their business. Project owners are looking for templates with bats, jack pumpkins, and cobwebs to promote their goods or parties. Check out PartyMaker template that is a suitable theme for spooky Halloween parties.
Black Friday Templates (Preparation – October, Occasion – November 26)
From the first days of October, the attendance of shops, supermarkets, and shopping centers increases by 15-20% compared to normal days. Online shopping gets high as well. By the end of the month, consumer activity reaches 200-250%.
Treat the influx of visitors for Black Friday sales to temporarily “raise” revenue and win customers for the future and maintain the loyalty of regular visitors. If shop owners like your digital items, they will come to you regularly on every other shopping occasion. Have a look at this Black Friday banner and others in the category to know more.
Christmas Templates (Preparation – July, Occasion – December 25)
Christmas is probably the most popular holiday of western people and the hottest time for shopping. People spend a significant portion of November income or bonuses on shopping in preparation for the celebration. For this short but beneficial period, you can earn a good profit. Business owners will rush to our marketplace to purchase relevant templates for their sales.
In autumn and winter, there is a significant jump in demand for “gift” goods: jewelry, cosmetics, perfumes, clothing, accessories, household appliances and computers, furniture, children’s toys, home decorations. Each type of product requires a relevant template design. The domination of red and white colors should also be considered when creating a digital item. Check out Christmon theme as a perfect example of an eCommerce website suitable for the winter holidays.
