The TemplateMonster marketplace introduced a revolutionary change in product pricing policy. Each of our authors knows that the price of a product includes such values as the Merchant Fee and Discount Fee, now we’ve canceled both.
Today we’re introducing the Customer Fee that gives you 100% control over your earnings.
Please note that the Product Booster fee will remain unchanged since it is a very effective tool to promote products on the marketplace.
What’s a Customer Fee?
The Customer Fee regulates the showcase price of products on the Marketplace.
Buyers will pay the Customer fee added to the price set by our authors. The Customer Fee was introduced to increase transparency and reduce minimum price thresholds, allowing authors to set reasonable and competitive prices.
Customer Fee, Recommended Price, and Minimum Retail Price Amounts
| Product Type | Recommended Price | Minimum retail price | Maximum price | Customer Fee (Item in MonsterONE subscription) | |
| Website Templates | WordPress themes | $39 – $59 | $24 | $999 | $13 |
| WooCommerce themes | $39 – $59 | $29 | $999 | $13 | |
| Magento themes | $59 – $79 | $29 | $999 | $13 | |
| Joomla themes | $39 – $59 | $24 | $98 | $13 | |
| HTML5 templates | $24 – $49 | $14 | $999 | $4 | |
| Landing Page templates | $19 – $39 | $10 | $999 | $4 | |
| Admin templates | $19 – $39 | $12 | $999 | $4 | |
| Newsletter templates | $15 – $20 | $9 | $199 | $2 | |
| Specialty pages | $15 – $20 | $6 | $999 | $2 | |
| OpenCart themes | $39 – $59 | $29 | $999 | $13 | |
| Shopify themes | $49 – $79 | $29 | $999 | $13 | |
| PrestaShop themes | $39 – $69 | $29 | $999 | $13 | |
| Elementor kits | $15 – $25 | $7 | $99 | $2 | |
| BigCommerce themes | $49 – $99 | $29 | $499 | $13 | |
| Drupal templates | $39 – $59 | $24 | $86 | $6 | |
| VirtueMart templates | $39 – $69 | $24 | $499 | $13 | |
| ZenCart templates | $39 – $69 | $24 | $499 | $6 | |
| Plugins | WordPress plugins | $20 – $40 | $9 | $999 | $2 |
| PrestaShop modules | $30 – $50 | $9 | $999 | $2 | |
| Magento extensions | $30 – $50 | $9 | $999 | $2 | |
| JavaScript | $10 – $20 | $6 | $999 | $2 | |
| Presentations | PowerPoint templates | $17 – $23 | $9 | $999 | $2 |
| Keynote templates | $17 – $23 | $9 | $999 | $2 | |
| Google Slides | $17 – $23 | $9 | $999 | $2 | |
| Infographic elements | $15 – $21 | $4 | $999 | $1 | |
| Graphics | Logo template | $17 – $32 | $10 | $999 | $2 |
| PSD templates | $10 – $14 | $7 | $999 | $2 | |
| Iconset templates | $12 – $18 | $5 | $999 | $1 | |
| Fonts | $11 – $23 | $9 | $999 | $2 | |
| Resume templates | $9 – $17 | $5 | $999 | $1 | |
| Sketch templates | $10 – $18 | $7 | $999 | $1 | |
| UI Elements | $15 – $23 | $6 | $999 | $1 | |
| Corporate identity templates | $8 – $12 | $5 | $999 | $1 | |
| Certificate templates | $7 – $12 | $5 | $999 | $1 | |
| Illustration | $11 – $17 | $4 | $999 | $1 | |
| Social Media | $15 – $23 | $5 | $999 | $1 | |
| Product Mockups | $8 – $13 | $4 | $999 | $1 | |
| Animated banners | $8 – $13 | $4 | $999 | $1 | |
| Patterns | $5 – $9 | $4 | $999 | $1 | |
| T-shirts | $8 – $14 | $5 | $999 | $1 | |
| Backgrounds | $5 – $9 | $4 | $999 | $1 | |
| Planners | $7 – $12 | $4 | $999 | $1 | |
| Vectors | $6 – $11 | $4 | $999 | $1 | |
| Magazine templates | $11 – $18 | $5 | $999 | $1 | |
| App templates | $15 – $23 | $8 | $999 | $2 | |
| Unbounce templates | $12 – $19 | $8 | $999 | $2 | |
| Video | After Effects templates | $15 – $65 | $6 | $999 | $3 |
| Premiere Pro templates | $15 – $65 | $4 | $999 | $2 | |
| Motion Graphics templates | $15 – $65 | $4 | $999 | $2 | |
| Final Cut Pro templates | $9 – $55 | $4 | $999 | $2 | |
| Sound Effects | $3 – $9 | $3 | $999 | $1 | |
| Stock Video | $15 – $65 | $4 | $999 | $2 | |
| Stock Motion Graphics | $15 – $65 | $4 | $999 | $2 | |
| Audio | Stock Music | $15 – $20 | $5 | $999 | $2 |
| 3D | 3D MODELS | $29 – $59 | $9 | $999 | $3 |
Pros of the Customer Fee
- Commissions for authors are now transparent (the author does not have to pay Discount and Merchant Fees).
- The minimum price threshold is lowered (more freedom in pricing.)
- The product uploader includes a calculator that gives you additional control over your income.
Cons of the Customer Fee
- None.
How Will the Customer Fee Affect the Author’s Income?
There will be no negative dynamics in the income!
Since the Customer Fee is added to the author’s price, authors will receive their commission percentage based on the price they specify, and the buyer fully covers the Customer Fee.
Please note that there’s no change to the author’s commission grid.
Say, for instance:
- The author sets the price at $50;
- The author’s commission is 50%;
- If this product has a customer fee of $8;
- The storefront price will be $50+$8=$58;
- As a result, author will receive $50 * 0.5 (50%) = $25.
What if Authors Enable the Discount?
There is a special feature in our marketplace built specifically for the discount season – Discount Manager.
What effect will the newly introduced Customer Fee have on products with discounts activated through the Discount Manager? Suppose the retail price of a product is $39.
$31 Your Price + $8 Customer Fee = $39
- With a 10% discount, the retail price will be $35 ($27 Your Price + $8 Customer Fee.)
- With a 20% discount, the retail price will be $31 ($23 Your Price + $8 Customer Fee.)
- With a 30% discount, the retail price will be $27 ($19 Your Price + $8 Customer Fee.)
The discount fee is deducted from the Your Price value, as it was previously.
Suppose the discounted retail price of a product is $50.
The discounted retail price is calculated like this: $44 Your Price + $6 Customer Fee = $50. For the same product full retail price without a discount would be: $49 Your Price + $6 Customer Fee = $54
- With a 10% discount, the retail price will be $50 ($44 Your Price + $6 Customer Fee)
- With a 20% discount, the retail price will be $45 ($39 Your Price + $6 Customer Fee)
- With a 30% discount, the retail price will be $40 ($34 Your Price + $6 Customer Fee)
As you can see, the discount fee is deducted from the Your Price value.
What’s the Correct Way to Count All Those Numbers?
As soon as the Customer Fee is publicly released, you will find a calculator tool in your author account that calculates your income.
The calculator uses the following values:
- Your Price is the price of the product that the Author sets.
- The Customer Fee is an additional fee the marketplace charges to the client.
- The Retail Price is the price a customer will pay for the product on the marketplace (Your Price + Customer Fee).
- The amount you will earn is Your Income. It’s a percentage of the author’s price.