The TemplateMonster marketplace introduced a revolutionary change in product pricing policy. Each of our authors knows that the price of a product includes such values as the Merchant Fee and Discount Fee, now we’ve canceled both.
Today we’re introducing the Customer Fee that gives you 100% control over your earnings.
Please note that the Product Booster fee will remain unchanged since it is a very effective tool to promote products on the marketplace.
The Customer Fee regulates the showcase price of products on the Marketplace.
Buyers will pay the Customer fee added to the price set by our authors. The Customer Fee was introduced to increase transparency and reduce minimum price thresholds, allowing authors to set reasonable and competitive prices.
Product Type | Recommended Price | Minimum retail price | Customer Fee | |
Website Templates | WordPress themes | $39 – $59 | $21 | $9 |
WooCommerce themes | $39 – $59 | $24 | $9 | |
Magento themes | $59 – $79 | $24 | $9 | |
Joomla themes | $39 – $59 | $18 | $7 | |
HTML5 templates | $24 – $49 | $11 | $4 | |
Landing Page templates | $19 – $39 | $11 | $4 | |
Admin templates | $19 – $39 | $11 | $4 | |
Newsletter templates | $15 – $20 | $9 | $2 | |
Specialty pages | $15 – $20 | $6 | $2 | |
OpenCart themes | $39 – $59 | $24 | $9 | |
Shopify themes | $49 – $79 | $24 | $9 | |
PrestaShop themes | $39 – $69 | $24 | $9 | |
Elementor kits | $15 – $25 | $7 | $2 | |
BigCommerce themes | $49 – $99 | $24 | $9 | |
Drupal templates | $39 – $59 | $18 | $7 | |
Moto CMS 3 templates | $454- $299 | $21 | $5 | |
MotoCMS Ecommerce templates | $45 – $499 | $24 | $5 | |
VirtueMart templates | $39 – $69 | $24 | $7 | |
ZenCart templates | $39 – $69 | $24 | $7 | |
Plugins | WordPress plugins | $20 – $40 | $9 | $2 |
PrestaShop modules | $30 – $50 | $9 | $2 | |
Magento extensions | $30 – $50 | $9 | $2 | |
JavaScript | $10 – $20 | $6 | $2 | |
Presentations | PowerPoint templates | $17 – $23 | $9 | $2 |
Keynote templates | $17 – $23 | $9 | $2 | |
Google Slides | $17 – $23 | $9 | $2 | |
Infographic elements | $15 – $21 | $4 | $1 | |
Graphics | Logo template | $17 – $32 | $10 | $2 |
PSD templates | $10 – $14 | $7 | $2 | |
Iconset templates | $12 – $18 | $5 | $1 | |
Fonts | $11 – $23 | $9 | $2 | |
Resume templates | $9 – $17 | $5 | $1 | |
Sketch templates | $10 – $18 | $7 | $1 | |
UI Elements | $15 – $23 | $6 | $1 | |
Corporate identity templates | $8 – $12 | $5 | $1 | |
Certificate templates | $7 – $12 | $5 | $1 | |
Illustration | $11 – $17 | $4 | $1 | |
Social Media | $15 – $23 | $5 | $1 | |
Product Mockups | $8 – $13 | $4 | $1 | |
Animated banners | $8 – $13 | $4 | $1 | |
Patterns | $5 – $9 | $4 | $1 | |
T-shirts | $8 – $14 | $5 | $1 | |
Backgrounds | $5 – $9 | $4 | $1 | |
Planners | $7 – $12 | $4 | $1 | |
Vectors | $6 – $11 | $4 | $1 | |
Magazine templates | $11 – $18 | $5 | $1 | |
App templates | $15 – $23 | $8 | $1 | |
Unbounce templates | $12 – $19 | $8 | $1 | |
Video | After Effects templates | $15 – $65 | $6 | $1 |
Premiere Pro templates | $15 – $65 | $4 | $1 | |
Motion Graphics templates | $15 – $65 | $4 | $1 | |
Final Cut Pro templates | $9 – $55 | $4 | $1 | |
DaVinci Resolve templates | $15 – $65 | $4 | $1 | |
Stock Video | $15 – $65 | $4 | $1 | |
Stock Motion Graphics | $15 – $65 | $4 | $1 | |
Audio | Stock Music | $15 – $20 | $5 | $1 |
Logos & Idents | $5 – $10 | $2 | $0 | |
Sound Effects | $3 – $9 | $3 | $0 | |
3D | 3D MODELS | $29 – $59 | $9 | $2 |
Pros of the Customer Fee
Cons of the Customer Fee
There will be no negative dynamics in the income!
Since the Customer Fee is added to the author’s price, authors will receive their commission percentage based on the price they specify, and the buyer fully covers the Customer Fee.
Please note that there’s no change to the author’s commission grid.
Say, for instance:
There is a special feature in our marketplace built specifically for the discount season – Discount Manager.
What effect will the newly introduced Customer Fee have on products with discounts activated through the Discount Manager? Suppose the retail price of a product is $39.
$31 Your Price + $8 Customer Fee = $39
The discount fee is deducted from the Your Price value, as it was previously.
Suppose the discounted retail price of a product is $50.
The discounted retail price is calculated like this: $44 Your Price + $6 Customer Fee = $50. For the same product full retail price without a discount would be: $49 Your Price + $6 Customer Fee = $54
As you can see, the discount fee is deducted from the Your Price value.
As soon as the Customer Fee is publicly released, you will find a calculator tool in your author account that calculates your income.
The calculator uses the following values:
Two parameters determine the Customer Fee:
Please note! From February 15, 2024, new Presentations, Graphics, Video, Audio, and 3D products will be automatically added to MonsterONE subscriptions as another way to increase author revenue.
The Customer Fees for MonsterONE products are significantly lower. It allows the author to control money and prices better.
Consider the following hypothetical scenario:
This means that the second author can keep the retail price lower or, if necessary, increase it to $60, increasing his income.
Here’s a rough idea of what it might look like:
Author #1 (MonsterONE: NO)
Author price $50 + Customer fee $10 = Retail price $60
Author #2 (MonsterONE: YES)
Author price $50 + Customer fee $8 = Retail price $58
Author price $52 + Customer fee $8 = Retail price $60
Product type | Customer Fee (default) | Customer Fee (Item in MonsterONE subscription) | Author’s benefit from each transaction | |
Website Templates | WordPress themes | $9 | $6 | $3 |
WooCommerce themes | $9 | $6 | $3 | |
Magento themes | $9 | $6 | $3 | |
Joomla themes | $7 | $4 | $3 | |
HTML5 templates | $4 | $2 | $2 | |
Landing Page templates | $4 | $2 | $2 | |
Admin templates | $4 | $2 | $2 | |
Newsletter templates | $2 | $1 | $1 | |
Specialty pages | $2 | $1 | $1 | |
OpenCart themes | $9 | $6 | $3 | |
Shopify themes | $9 | $6 | $3 | |
PrestaShop themes | $9 | $6 | $3 | |
Elementor kits | $2 | $1 | $1 | |
BigCommerce themes | $9 | $6 | $3 | |
Drupal templates | $7 | $4 | $3 | |
Moto CMS 3 templates | $5 | $5 | $0 | |
MotoCMS Ecommerce templates | $5 | $5 | $0 | |
VirtueMart templates | $7 | $4 | $3 | |
ZenCart templates | $7 | $4 | $3 | |
Plugins | WordPress plugins | $2 | $1 | $1 |
PrestaShop modules | $2 | $1 | $1 | |
Magento Extensions | $2 | $1 | $1 | |
JavaScript | $2 | $1 | $1 | |
Presentations | PowerPoint templates | $2 | $1 | $1 |
Keynote templates | $2 | $1 | $1 | |
Google Slides | $2 | $1 | $1 | |
Infographic Elements | $1 | $1 | $0 | |
Graphics | Logo templates | $2 | $1 | $1 |
PSD templates | $2 | $1 | $1 | |
Iconset templates | $1 | $1 | $0 | |
Fonts | $2 | $1 | $1 | |
Resume templates | $1 | $1 | $0 | |
Sketch templates | $1 | $1 | $0 | |
UI Elements | $1 | $1 | $0 | |
Corporate identity templates | $1 | $1 | $0 | |
Certificate templates | $1 | $1 | $0 | |
Illustration | $1 | $1 | $0 | |
Social Media | $1 | $1 | $0 | |
Product mockups | $1 | $1 | $0 | |
Animated banners | $1 | $1 | $0 | |
Patterns | $1 | $1 | $0 | |
T-shirts | $1 | $1 | $0 | |
Backgrounds | $1 | $1 | $0 | |
Planners | $1 | $1 | $0 | |
Vectors | $1 | $1 | $0 | |
Magazine templates | $1 | $1 | $0 | |
App template | $1 | $1 | $0 | |
Unbounce templates | $1 | $1 | $0 | |
Video | After Effects templates | $1 | $1 | $0 |
Premiere Pro templates | $1 | $1 | $0 | |
Motion Graphics templates | $1 | $1 | $0 | |
Final Cut Pro templates | $1 | $1 | $0 | |
DaVinci Resolve templates | $1 | $1 | $0 | |
Stock Video | $1 | $1 | $0 | |
Stock Motion graphics | $1 | $1 | $0 | |
Audio | Stock Music | $1 | $1 | $0 |
Logos & Idents | $0 | $0 | $0 | |
Sound Effects | $0 | $0 | $0 | |
3D | 3D MODELS | $2 | $1 | $1 |
The product uploader interface is already updated to reflect the new rules for adding new products.
Previously we’ve conducted several experiments with product pricing, and the results did not indicate conversion drawdowns. The customer fee amounts have been calculated based on the data we received, so your income and marketplace conversions won’t be affected.
Products that were uploaded before the Customer Fee release date will have their prices recalculated automatically based on the following principle:
Price set by the author + Customer Fee.
Since the Customer Fee is already released, you must update the prices on their products, taking into account: