In the TemplateMonster digital marketplace, authors have the freedom to manage website template pricing on their own. It means that authors can set their own price tag for products sold in such categories as website templates, eCommerce templates, and graphics. The number of product categories that support author-driven prices keeps on growing, which lets authors attract more customers and multiply their earnings.
TemplateMonster offers authors to set author-driven prices for Shopify and Opencart themes, web themes, as well as graphics:
Our price formation has changed, and the retail price of every product now includes the Customer Fee. In order to calculate the retail price, we use the formula below:
Your price + Customer fee = Retail price.
Please see this post for more information on Customer Fees.
Now it’s time to figure out how you will make money on the marketplace.
Please mind that the commission for exclusive items also depends on the sales volume. The more people buy your product, the higher commission you get. For example, here is how the commission of WordPress themes & website templates, Magento themes, PrestaShop themes, OpenCart templates, Joomla templates & WooCommerce themes, other product types will change:
Sales volume | Commission |
$0–500 | 50% |
$500–1 000 | 51% |
$1 000–1 500 | 52% |
$1 500–2 200 | 53% |
$2 200–3 200 | 54% |
$3 200–4 800 | 55% |
$4 800–7 000 | 56% |
$7 000–10 000 | 57% |
$10 000–15 000 | 58% |
$15 000–22 000 | 59% |
$22 000–30 000 | 60% |
$30 000–39 000 | 61% |
$39 000–49 000 | 62% |
$49 000–59 000 | 63% |
$59 000–70 000 | 64% |
$70 000+ | 65% |
Authors can set the price tag of their products while uploading items in the Personal Account. While adding your product to the marketplace, you’ll be asked to add a description, product name, demo, screenshots, and other details that will help you promote your product efficiently. Among many other things, you’ll be asked to specify at what price you’d like your digital product to be sold. The suggested price should help with the decision-making process.
Authors can also modify the price of products that are already released in the marketplace. To change the price tag, an author needs to pick the necessary item in the personal account and submit changes via an Update.
There are different commission rates for selling web templates exclusively and non-exclusively. You can get up to 65% author’s commission when selling products only in the marketplace.
The commission rate will be 40% if you sell the items in the TemplateMonster Marketplace and other platforms.
Would you like to sell Shopify themes? Check the next point, as this product type allows setting author-driven prices. The table below shows how much money you can earn, depending on the product type.
Product type | % for selling exclusively | % for selling non- exclusively | |
WordPress | WP theme WooCommerce theme | 50-65% | 40% |
Elementor template | 50-65% | 40% | |
HTML | Website template | 50-65% | 40% |
Landing page template, Newsletter template, Admin template, Specialty page, Muse template | 50-65% | 40% | |
eCommerce | PrestaShop & Magento theme | 50-65% | 40% |
Shopify theme, OpenCart template, BigCommerce theme, MotoCMS eCommerce template | 50-65% | 40% | |
VirtueMart template, ZenCart template | 50-65% | 40% | |
CMS | Joomla template | 50-65% | 40% |
MotoCMS 3 template, MotoCMS HTML template, Drupal template | 50-65% | 40% | |
Plugin | WordPress plugin, PrestaShop module, Javascript element, Magento extension | 50-65% | 40% |
Presentation | PowerPoint template, Keynote template, Google slides, Infographic element | – | 50-65% |
Graphics | Logo template, PSD template, Iconset template, Font, Resume template (printable), UI element, Gallery template, Font, Unbounce template, App template, Sketch template, Certificate template, Corporate identity template, Product mockup, Social media template, Illustration (vector), Pattern, T-shirt design, Animated banner, Magazine template | – | 50-65% |
Video | After Effects template, Premiere Pro template, Motion Graphics template, Final Cut Pro template, DaVinci Resolve template, Stock video, Stock Motion graphics | – | 50-65% |
Audio | Stock music, Logos and idents, Sound effect | – | 50-65% |
If you are a new author in the marketplace, it may be difficult to compete with other authors who have been selling at TemplateMonster for a while. If you want your products to get noticed and increase your sales, then lower website template pricing will work. Besides, it increases the chances of your web design assets to be featured in Trending.
Author’s commission rate shall start at 50% – 65% when Author sells an item exclusively on the Company Marketplace of his/her sales revenue and 40% for non-exclusive items. The commission also depends on the sales volume – starting from 50% for the first $0–500 you earn in the marketplace, and up to 65% for $70 000+.
Authors may feel free to decide on the price tag of their products. It may be as high as they wish. If an author has already gained a reputation in the marketplace and users actively buy his product, he may set a high website template pricing. However, while setting a high price tag an author should keep an eye on stats.