Website Template Pricing Guidelines for Authors

  1. Website Template Pricing – How to Sell Products at Custom Price
  2. How to Decide on the Item’s Price?
  3. How to Set and Edit the Price Tag

In the TemplateMonster digital marketplace, authors have the freedom to manage website template pricing on their own. It means that authors can set their own price tag for products sold in such categories as website templates, eCommerce templates, and graphics. The number of product categories that support author-driven prices keeps on growing, which lets authors attract more customers and multiply their earnings.


Website Template Pricing – How to Sell Products at Custom Price

TemplateMonster offers authors to set author-driven prices for Shopify and Opencart themes, web themes, as well as graphics:

Product TypeRecommended PriceMinimum retail priceMaximum priceCustomer Fee (Item in MonsterONE subscription)
Website TemplatesWordPress themes$39 – $59$24$999$13
WooCommerce themes$39 – $59$29$999$13
Magento themes$59 – $79$29$999$13
Joomla themes$39 – $59$24$98$13
HTML5 templates$24 – $49$14$999$4
Landing Page templates$19 – $39$10$999$4
Admin templates$19 – $39$12$999$4
Newsletter templates$15 – $20$9$199$2
Specialty pages$15 – $20$6$999$2
OpenCart themes$39 – $59$29$999$13
Shopify themes$49 – $79$29$999$13
PrestaShop themes$39 – $69$29$999$13
Elementor kits$15 – $25$7$99$2
BigCommerce themes$49 – $99$29$499$13
Drupal templates$39 – $59$24$86$6
VirtueMart templates$39 – $69$24$499$13
ZenCart templates$39 – $69$24$499$6
PluginsWordPress plugins$20 – $40$9$999$2
PrestaShop modules$30 – $50$9$999$2
Magento extensions$30 – $50$9$999$2
JavaScript$10 – $20$6$999$2
PresentationsPowerPoint templates$17 – $23$9$999$2
Keynote templates$17 – $23$9$999$2
Google Slides$17 – $23$9$999$2
Infographic elements$15 – $21$4$999$1
GraphicsLogo template$17 – $32$10$999$2
PSD templates$10 – $14$7$999$2
Iconset templates$12 – $18$5$999$1
Fonts$11 – $23$9$999$2
Resume templates$9 – $17$5$999$1
Sketch templates$10 – $18$7$999$1
UI Elements$15 – $23$6$999$1
Corporate identity templates$8 – $12$5$999$1
Certificate templates$7 – $12$5$999$1
Illustration$11 – $17$4$999$1
Social Media$15 – $23$5$999$1
Product Mockups$8 – $13$4$999$1
Animated banners$8 – $13$4$999$1
Patterns$5 – $9$4$999$1
T-shirts$8 – $14$5$999$1
Backgrounds$5 – $9$4$999$1
Planners$7 – $12$4$999$1
Vectors$6 – $11$4$999$1
Magazine templates$11 – $18$5$999$1
App templates$15 – $23$8$999$2
Unbounce templates$12 – $19$8$999$2
VideoAfter Effects templates$15 – $65$6$999$3
Premiere Pro templates$15 – $65$4$999$2
Motion Graphics templates$15 – $65$4$999$2
Final Cut Pro templates$9 – $55$4$999$2
Sound Effects$3 – $9$3$999$1
Stock Video$15 – $65$4$999$2
Stock Motion Graphics$15 – $65$4$999$2
AudioStock Music$15 – $20$5$999$2
3D3D MODELS$29 – $59$9$999$3

Our price formation has changed, and the retail price of every product now includes the Customer Fee. In order to calculate the retail price, we use the formula below:

Your price + Customer fee = Retail price.

Please see this post for more information on Customer Fees.


How to Decide on the Item’s Price?

  1. Start with the modern market analysis. Visit different marketplaces to see products that are similar to yours.
  2. Study the features. Take a closer look at the feature’s list to decide if you want to keep the theme in line with flagships.
  3. Look for trends. Think of the design solutions. Did you use any voguish color palettes for web design components?
  4. Value your item. Look at your features list to decide if it has all the relevant must-haves. How many templates or demos the theme contains? Are there several design variations? How valuable is your product? Is it a niche-oriented theme or people can use it for various kinds of websites? Does it have any unique options?
  5. Estimate your time and experience. Think of how many hours or even days it took you to craft the product. Was it a challenging process? Did you buy any helpful features, add-ons, or other supporting tools to create the theme?
  6. Sum everything up. Mind average prices, latest requirements, web design trends, and your experience to decide which revenue you should get.

How to Set and Edit the Price Tag

Authors can set the price tag of their products while uploading items in the Personal Account. While adding your product to the marketplace, you’ll be asked to add a description, product name, demo, screenshots, and other details that will help you promote your product efficiently. Among many other things, you’ll be asked to specify at what price you’d like your digital product to be sold. The suggested price should help with the decision-making process.

Authors can also modify the price of products that are already released in the marketplace. To change the price tag, an author needs to pick the necessary item in the personal account and submit changes via an Update.



Website Template Pricing – FAQ

What’s the reason to set lower website template pricing?

If you are a new author in the marketplace, it may be difficult to compete with other authors who have been selling at TemplateMonster for a while. If you want your products to get noticed and increase your sales, then lower website template pricing will work. Besides, it increases the chances of your web design assets to be featured in Trending.

Can TemplateMonster authors set high website template pricing?

Authors may feel free to decide on the price tag of their products. It may be as high as they wish. If an author has already gained a reputation in the marketplace and users actively buy his product, he may set a high website template pricing. However, while setting a high price tag an author should keep an eye on stats.

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