TemplateMonster marketplace updates PrestaShop themes’ pricing, letting authors decide on the cost of their products. How to set the themes’ price? What factors should an Author take into account? Let’s see.
Prestashop overview
According to the stats shared by Datanyze, PrestaShop is used by 1.45% of all websites available on the modern-day web. The open-source platform lets retailers create and manage fully-fledged web stores. It’s a universal solution that can be scaled up to fit all types of businesses, from startups to large enterprises. In the TemplateMonster marketplace, there are over 900 PrestaShop themes suited for different topics and styles.
What commission do authors get for selling PrestaShop themes?
Commission rates for selling Prestashop themes make up 40% for selling items non-exclusively in the marketplace and 50-65% for exclusive products.
Setting the Price of PrestaShop Themes
In the TemplateMonster marketplace, the price range of PrestaShop themes varies from $75 to $160 per item; the average price is $139.
Starting from October 22, TemplateMonster launches Author-driven prices for PrestaShop themes. Authors can set the cost of their PrestaShop items by themselves. The price per 1 item can make up as low as $49 and as high as an Author wants it to be. When you upload a new PrestaShop theme, you will notice the available price range for the category is $49 – $999.
Please mind: Author-driven pricing for PrestaShop themes is launched as an experiment.
Things to consider before setting the price for PrestaShop themes
To begin with, research the market and see what products other Authors sell, what features they offer, and at what price they are sold. Decide if your PrestaShop themes will be in line with other authors’ products, or you’d like to keep them at a lower/higher price.
Other things that you need to consider before you design on the cost of your products include:
- The functionality that your product has;
- How many unique features are included;
- How many demos are included in your item;
- Whether your item is unique or there are similar products available in the market;
- If your product is multi-purpose or industry-specific;
- Your expenses involved in product development, etc.
What should I do after I set the price and launch my PrestaShop theme?
After your product launches, keep an eye on its performance. How much traffic and sales does it generate? To ensure the stats you see match your expectations, choose the period for monitoring your themes’ performance. For better results, revise your existing products’ functionality, add customization options and new features. Work on the optimization of your product SEO, create presentation materials, and work on a stunning demo.